full transcript

From the Ted Talk by Wendy De La Rosa: 3 sneaky tactics that websites use to make you spend

Unscramble the Blue Letters

A second tactic onilne retailers use is scatrciy. Many sites now tell you how many other customers are also viewing the same item, making it seem like that item is very popular, and it's likely to go quickly. Similarly, wiesebts will use a tiemr for your basket, pushing and pushing the message that these potential items won't be available for long. rrcseeah shows that the perceptions of a product's scarcity can increase its value in the eye of the shopper and increase a shopper's wgellninsis to buy. Scarcity can also make people feel more competitive and selfish as well.

Open Cloze

A second tactic ______ retailers use is ________. Many sites now tell you how many other customers are also viewing the same item, making it seem like that item is very popular, and it's likely to go quickly. Similarly, ________ will use a _____ for your basket, pushing and pushing the message that these potential items won't be available for long. ________ shows that the perceptions of a product's scarcity can increase its value in the eye of the shopper and increase a shopper's ___________ to buy. Scarcity can also make people feel more competitive and selfish as well.

Solution

  1. online
  2. research
  3. websites
  4. willingness
  5. scarcity
  6. timer

Original Text

A second tactic online retailers use is scarcity. Many sites now tell you how many other customers are also viewing the same item, making it seem like that item is very popular, and it's likely to go quickly. Similarly, websites will use a timer for your basket, pushing and pushing the message that these potential items won't be available for long. Research shows that the perceptions of a product's scarcity can increase its value in the eye of the shopper and increase a shopper's willingness to buy. Scarcity can also make people feel more competitive and selfish as well.

Frequently Occurring Word Combinations

ngrams of length 2

collocation frequency
installment plans 3
online retail 2
regain control 2

Important Words

  1. basket
  2. buy
  3. competitive
  4. customers
  5. eye
  6. feel
  7. increase
  8. item
  9. items
  10. long
  11. making
  12. message
  13. online
  14. people
  15. perceptions
  16. popular
  17. potential
  18. pushing
  19. quickly
  20. research
  21. retailers
  22. scarcity
  23. selfish
  24. shopper
  25. shows
  26. similarly
  27. sites
  28. tactic
  29. timer
  30. viewing
  31. websites
  32. willingness